It frequently leaves that impression of greater sweetness, and when used in excess it flavors foods with a strong fruitiness that may be inappropriate. So even for non-dieters, using the concentrate in smaller doses than regular sugar is not difficult. For comparable sweetness, then, it would seem three times as much apple juice as sugar would be needed, making the juice no caloric bargain.īut apple juice concentrate is primarily composed of fructose, or fruit sugar, which "for the most part, is perceived as being sweeter" than table sugar, or sucrose, said Reineccius. Gary Reineccius, a flavor chemist at the University of Minnesota, the undiluted juice contains 33.4 percent sugars. (One cup of Sweet 'N Low has 550 calories and the sweetening equivalency of 5 pounds of sugar, say the company's dietary consultants.)Ĭompositionally, apple juice concentrate is less sweet than sugar. One cup of the juice undiluted is about 464 calories one cup of sugar is 770 calories, one cup of honey is 1,031 calories. At her spa, she used to sweeten muffins with Sweet 'N Low. "People are anti-chemical," said Slender Shore's Wolfe. People seem to think it's more "natural." There has been a "trend toward consumers drinking natural juices," he said, although he hadn't heard of the concentrate being used as a sweetener. " Ernie Moore, a spokesman for Safeway, said the chain's frozen apple juice concentrate sales have increased 30 percent since last year.īusiness at Seneca Foods Corp., the largest manufacturer of the frozen juice, has been "explosive," said Eric Jaeckel, director of marketing there. Giant initiated a private-label brand of the frozen juice in 1981 and spokeswoman Sue Portney said the chain "saw sales increase even more so since that went in the stores. Local supermarkets are feeling the effect of frozen apple juice awareness, too. Whether for sweetening or drinking, according to Food Engineering, a periodical that covers the food industry, the "frozen apple juice category was one of the fastest growing categories in supermarkets during the year." Retail sales in 1981 surpassed $100 million, a 58 percent increase over 1980. Frozen apple juice concentrate is a new fad," says Wolfe. Minute Maid publishes a recipe booklet that uses the frozen juice Lotte Wolfe, director of the local Slender Shore diet spa, spikes bran muffins and orange souffle' with it Nathan Pritikin preaches the stuff at his Pritikin Centers and in his books. Prior preferences aside, the latest word in natural sugar substitutes is frozen undiluted apple juice concentrate. Finally, if you’re looking to stay hydrated and avoid excess sugar and calories, water is always a good choice.MOVE OVER, honey, the nutrition-conscious have a new sweetie. You could also add some fresh fruit to sparkling water to imitate a soft drink. Other alternatives include fruit tea, kombucha or sparkling water (this will give you that fizziness you’re craving). A healthier alternative would be to enjoy a smoothie, fruit juice, or ideally the fruit itself. If you’re looking to cut back on soda in general, it can be helpful to set yourself a daily or weekly limit and gradually decrease the amount you’re consuming. With sizes increasing regularly and unlimited refills at restaurants, they can also easily wreak havoc on one’s daily calorie budget.Īs with anything, portion control is key. Nutritionally, soft drinks and sodas have little benefit to the body, but they have become a regular part of many people’s diets. Combining a small amount of fruit juice with some sparkling water, for example, can be a great way to reduce the calorie count and make the drink more refreshing! Soft Drinks and Sodas It’s a lot easier to drink calories than it is to eat them and with juice, the sugars can add up quickly. A simple glass of orange juice, a smoothie, or even a juice shot, it can be fun to get creative with fruit juices! And while pure fruit juice can be a great way to add some essential vitamins, minerals and electrolytes to your day, be careful.
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